FUNDRAISING TOOLKIT
Why do we need your help?
As you know, Genesis relies on the generosity of our community to fund our cause to provide the best possible service to women and children seeking support from domestic violence, including access to trauma-informed therapies, emergency shelter, legal support, and access to essentials such as food, water, and clothing.
However, as we approach the end of the year, we are in need of a boost in support to help ensure that we can keep up the good work and provide services to our clients at no cost.
$50 provides a warm meal, a night of safety and restful sleep for a family staying at our emergency shelter tonight.
$100 provides new clothing for a family that has left everything behind fleeing from abuse.
$250 underwrites life-changing master's level counseling sessions for a woman to begin restoring her life.
$500 underwrites life-saving civil legal services from our team of staff attorneys for a woman seeking safety & security for her and her children.
$1,000 covers an eight-week stay in a private room at our emergency shelter.
Social Media
Social media is a great way to bring attention to your fundraiser and raise awareness to your cause.
Follow Genesis Auxiliaries on Instagram and Facebook to stay up to date on the latest updates throughout the campaign, and tag us to have your contribution featured on Genesis channels!
You can support your fellow auxiliary members with their fundraising initiatives by liking, commenting, story posting, or resharing their posts. Interacting with other’s posts increases the likelihood of engagement with both of your audiences, and helps motivate others to join in on the fundraiser!
Social Media Best Practices
Personalize your ask: Share why the Genesis mission is important to you. Customize captions to reflect your own personal connection to the cause, and share why you believe its important for others to get involved.
Use visual storytelling: Use real photos of yourself, or of you engaging with your community.
Maintain confidentiality: Do not post photos that may endanger clients, including the exterior of shelter, any photos containing clients (including in the background), or any photos with children.
Post follow-ups: Keep your supporters engaged with follow up posts. Include updated numbers and any milestones you’ve achieved so far.
Tag us: Once you make your posts, tag @genesisauxiliaries on Instagram for a shoutout! Add your post to your story to be added to our highlights tab. Stories that do not tag @genesisauxiliaries cannot be added to the Genesis highlights tab. If you would like to share your testimony in a reel on the Genesis Auxiliaries page, please email spendarvis@genesisshelter.org.
Get creative: Feel free to have fun and create content that reflects your story! After saving a copy, you can customize the templates however you see fit, or make your own!
Social Media Resources
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Click here for Alliance post templates.
Click here for GYL post templates.
Click here for HeROs post templates.
PLEASE DO NOT EDIT THE SHARED TEMPLATE. SAVE A COPY BEFORE ADDING CONTENT.
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At launch:
I’m helping to raise funds for Genesis Women’s Shelter & Support!{Add your testimony here}
Help us secure her path to safety by donating at www.genesisshelter.org/wearewithher, and support me by mentioning {your auxiliary} at donation.
Update 1:
1 in 3 women in Texas are affected by domestic violence in her lifetime. Help us ensure that she has access to the support she needs by donating at www.genesisshelter.org/wearewithher, and be sure to mention {your auxiliary} at donation.Update 2:
We are so close to achieving our fundraising goal! All proceeds from this fundraiser will go directly to support services for survivors of domestic violence. Please consider donating at www.genesisshelter.org/wearewithher, and don’t forget to support me by mentioning {your auxiliary} at donation!When goal is reached:
We reached our goal!Thanks to your generosity, we were able to raise $10,000 for women and children experiencing domestic violence. Thank you so much for helping us secure her path to safety!
Email is one of the most powerful tools you can use to engage with your network. A personalized, direct email is sure to drive engagement to your fundraiser.
We will be sending updates on the fundraiser to all auxiliary members through email as well as social media.
Email Best Practices
Be intentional: If sending mass emails, segment your potential donor list into smaller groups (ex. coworkers, friends, family members, social group members); try to customize the verbiage in your email to each of these groups to make it feel more direct and engaging.
Send follow ups: Allow your supporters to stay engaged with your fundraiser by sending follow up emails. Include updated numbers and any milestones you’ve achieved so far. Be sure to include the deadline for the fundraiser (October 31st) to promote a sense of urgency.
Thank your supporters: Thank your supporters through email, phone calls, or in person! This will help to ensure that they feel appreciated for their contribution.
Email Resources
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Opt 1:
Subject: Let’s be there for her.
I, in collaboration with {your auxiliary}, am helping raise funds for Genesis Women’s Shelter & Support!
In Texas, 1 in 3 women will experience domestic violence in her lifetime. Genesis ensures that survivors in the Dallas community have access to trauma informed therapies, legal support, advocacy, and emergency shelter, all at no cost. We’re raising funds to ensure that these life-changing services remain at no cost to the survivor, so that she always has access to the support she needs without the financial burden.
This is our chance to come together as a community to be her first step to safety. Please visit www.genesisshelter.org/wearewithher to donate today. You can support me by saying that {your auxiliary} sent you when you donate.
Opt 2:
Subject: Be there for her today!
I’m raising funds with my auxiliary, {your auxiliary}, to support Genesis Women’s Shelter!
Genesis provides shelter, legal support, counseling and advocacy to women and children experiencing domestic violence in the Dallas area. We’re raising funds to ensure that Genesis is able to continue providing support services at no cost to the survivor.
It would mean so much to me if you donated to help us achieve our fundraising goal. Go to www.genesisshelter.org/wearewithher to donate today, and support me by saying {your auxiliary} sent you!
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If you have any questions, comments, or feedback for this campaign, please contact Sydney Pendarvis at spendarvis@genesisshelter.org.